The controller within the meaning of the General Data Protection Regulation is:
SYNCO BV
Korte Steenstraat 9 8500 Kortrijk
1. Data protection
We welcome you to our website and thank you for your interest in our offers. The protection of your personal data is of the utmost importance to us. In this Privacy Policy, we inform you about the collection of your personal data, its use, the purpose and legal basis of such processing, and the rights and remedies available to you.
This Privacy Policy regarding the use of our website and the Data Protection Policy of SYNCO BV do not apply to your activities on the websites of social networks or other providers that you may access via links available on our website. Please refer to the respective providers’ websites for their data protection provisions.
2. Collection and processing of personal data
a. When you visit our website, we record certain information about the browser and operating system you use, the date and time of your visit, the access status (e.g., whether you were able to access a webpage or received an error message), the use of website functions, any keywords you may have entered, how often you visit various webpages, the names of accessed files, the amount of data transmitted, the website from which you accessed our website, and the website you visit from ours, either by clicking links on our website or by directly entering a domain in the input field of the same tab (or window) of the browser in which you opened our website.
b. We will only record additional personal data if you provide it to us, for example as part of a registration, contact form, survey, competition, or for the performance of a contract, and in all such cases only if we are authorized to do so based on your consent or applicable legal provisions (further information can be found in the section “Legal Bases for Processing”).
c. You are neither legally nor contractually obliged to provide your personal data. However, certain features of our website may depend on the provision of personal data. If you do not provide your personal data, certain features may not be available or may only be available to a limited extent.
3. Purpose of use
a. We use the data collected during your visit to our website to improve user convenience and to protect our IT systems against attacks and other unlawful activities.
b. If you provide additional personal data in the context of a registration, contact form, survey, competition, or contract execution, we will use such data for customer management purposes and, if necessary, for processing and billing any business transactions.
4. Transfer of personal data to third parties
Our website may also contain offers from third parties. If you click on such an offer, we will transfer data to the relevant provider (e.g., the fact that you found the offer on our website and, where applicable, additional information you have already provided on our website).
If you link, connect, or access our website via a third-party service (for example, Google or Facebook), you request that service to send us information such as your registration details, friend list, and profile, in accordance with that service’s control settings or the authorization granted by you in your privacy settings for that service.
You may view and update certain information by accessing your account settings. If you have connected your account to a third-party service such as Facebook or Google, you may modify your settings and disconnect from that service via your account settings. You are responsible for keeping your personal information up to date.
5. Use of usage data; analytics tools
a. We aim to tailor the content of our website as closely as possible to your interests and thereby improve our offering. To understand user preferences and identify the most popular sections, we use the Google Analytics analysis tool.
b. When using this analysis tool, data may be transferred to servers located in the United States for processing. Please note that, according to the European Union, the United States does not provide an “adequate level of protection” for the processing of personal data as defined by EU standards. However, this level of protection may be replaced for certain companies by certification under the “EU-U.S. Privacy Shield” framework.
c. If you do not wish us to collect and use information about your visit to our website through this analysis tool, you may object at any time for the future (“opt-out”). We will respond by placing an opt-out cookie in your browser. This cookie is used solely to identify your objection. Please note that, for technical reasons, an opt-out cookie can only function in the browser in which it was installed. If you delete cookies or use another browser or device, you will need to activate the opt-out again.
d. Information about the providers of the analysis tools we use and the available opt-out options:
i. Google LLC (“Google”): Google is certified under the Data Privacy Framework. You may object to the transfer of your data and its storage and processing by Google. Google provides further information at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
6. Security
We implement technical and organizational security measures to protect personal data under our control against manipulation, loss, destruction, or access by unauthorized persons. Our security measures are continuously improved in line with technological developments.
7. Legal bases for processing
a. Where you have consented to the processing of your personal data, this consent constitutes the legal basis (Art. 6(1)(a) GDPR).
b. Art. 6(1)(b) GDPR serves as the legal basis for processing personal data for the purpose of initiating or performing a contract with you.
c. If processing is necessary for compliance with a legal obligation (e.g., data retention), the legal basis is Art. 6(1)(c) GDPR.
d. We also process personal data to safeguard our legitimate interests and those of third parties pursuant to Art. 6(1)(f) GDPR. These legitimate interests include maintaining the functionality of our IT systems, marketing our own and third-party products and services, and legally required documentation of business contacts.
8. Deletion of your personal data
We will delete your personal data once the purpose for which it was collected and processed no longer applies. Beyond this point, data will only be stored where required by laws, regulations, or other legal provisions of the European Union or an EU Member State.
9. Rights of data subjects
a. As a data subject, you have the right of access (Art. 15 GDPR), rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction of processing (Art. 18 GDPR), and data portability (Art. 20 GDPR).
b. If you have consented to the processing of your personal data, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to the withdrawal or processing based on another legal basis.
c. You have the right to object at any time to the processing of your personal data for direct marketing purposes, including profiling related to such marketing (Art. 21 GDPR).
d. You may exercise these rights by contacting SYNCO BV at Korte Steenstraat 9 8500 Kortrijk.
e. If you believe that the processing of your personal data violates legal provisions, you have the right to lodge a complaint with a competent supervisory authority (Art. 77 GDPR).
10. Newsletter
If you subscribe to the newsletter offered on our website, the data collected during registration will only be used to send the newsletter unless you expressly consent to another use. You may unsubscribe at any time using the unsubscribe function provided in the newsletter.
11. Cookies
Below you will find information about the cookies we use and their functions. We use cookies and similar technologies such as HTML5 storage and local shared objects (collectively referred to as “cookies”) to understand your preferences and tailor our website to your needs, thereby improving user-friendliness. Google Analytics may also use cookies in this context.
a. Function and use of cookies
i. Cookies are small files stored on your PC, laptop, or mobile device by a website you visit. They allow us, for example, to determine whether your device has previously connected to our website or to recognize your preferred language or settings. Cookies may also contain personal data.
ii. By using our website, you consent to the use of cookies. You may browse our website without cookies by adjusting your device settings as follows:
I. Most browsers automatically accept cookies. You can change this setting by selecting “Do not accept cookies” in your browser settings.
II. You may delete cookies already stored on your device at any time. Please refer to your browser or device manufacturer’s instructions.
III. Objection to or deletion of cookies is device- and browser-specific. You must therefore repeat the process for each device and browser used.
iii. If you choose to reject cookies, some website functions may not be available or may be limited.
b. Types of cookies used :
- Functional cookies: Ensure proper website functionality (product browsing, online purchasing, YouTube video playback). We also use a cookie to record your consent regarding cookie usage.
- Statistical cookies: Allow us to compile visitor statistics and detect navigation issues to improve service quality.
c. Configuring cookie consent
i. We use Google Analytics to tailor content to user interests and improve our offering.
ii. Data may be transferred to servers in the United States. The United States does not provide an adequate level of data protection under EU standards, though certain companies may rely on certification under the EU-U.S. Privacy Shield framework.
iii. You may opt out at any time by activating an opt-out cookie. If cookies are deleted or another browser/device is used, the opt-out must be reactivated.
iv. Provider information:
I. Google LLC (“Google”): Certified under the Data Privacy Framework. You may object to data transfer, storage, and processing by Google at: https://tools.google.com/dlpage/gaoptout?hl=en
Rolex section
When browsing the Rolex section of our website, certain cookies are controlled by ROLEX SA. They are governed by the following Cookie Policy: https://www.rolex.com/en/legal-notices/cookies.html
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